Q: What’s better, a platform or a bring-your-own machine learning algorithm on AWS?
A: These days, many companies integrate machine learning solutions into their analytics tool set to enhance brand management, improve customer experience and increase operational efficiency. Machine learning models are the core component of machine learning solutions. Models are trained using mathematical algorithms and large data sets to make reliable predictions. Two common examples of predictions are (1) determining if a set of financial transactions indicates fraud or (2) assessing consumer sentiment around a product, based on input collected from social media.