The fight for online visibility begins and ends with how well your online assets compete in search engine result pages. According to a study conducted by Chitka[1] in 2013, 91.5% of traffic is generated from the 1st page of results from an average Google search. It then drops substantially to 4.8% on the 2nd page and 1.1% on the 3rd page. Clearly, the goal is to get your online assets ranked in the first page.
Aside from increased visibility, page 1 rankings provide you with a rare opportunity to market your products or services at the exact time your customers are looking to make a purchase. You’re not just driving brand recognition, but you are actually doing it at the most appropriate time and in the most appropriate context. How can you achieve this? Through Search Engine Optimization.
SEO is an important factor in establishing a strong online presense for companies. It provides companies with credibility, especially if your site consistently appears on search results that are relevant to your primary line of business. It is more cost-effective than other forms of online marketing campaigns, as it is widely accepted that SEO offers the best ROI in the advertising world. Increased traffic may not always directly translate to increased profits, but in this case it allows you to gain insights about your customers and prospects through the use of analytics.
The Paradigm Shift
SEO is driven by the Search Engine Algorithms, which are constantly changing. Early on, the primary purpose of search engines was to catalog the web. Meta keyword tags were crucial, and target devices were browsers on desktops. Putting more links on your website was beneficial; the more links, the better. Keyword density was another major factor during the early days, which opened the algorithms to abuse. This triggered major changes to search engine algorithms.
Page optimization is still important but it carries less impact than it did at the very beginning. The importance of keywords meta tag has also been diminished[2] because Google no longer uses them in web ranking[3]. Quality links that are mobile-friendly are now preferred over a high quantity of meaningless content. There is a shift towards improving user experience and, most important of all, it is now content-driven.
Delivering Content
Delivering static content on a website is no longer acceptable. Search engines are biased towards relevant and regularly updated content. This applies to both your corporate site and other online properties. Effective content delivery is typically achieved by engaging your marketing group. Decide which areas are most critical for your business and develop a strategy by defining target keywords that match your marketing strategies, composing content that is consistent with this strategy, and delivering fresh content swiftly and often.
Having multiple delivery vehicles provides a number of benefits. Most important is it gives you more online assets to rank on search engine result pages. A well-executed SEO strategy can potentially rank multiple online assets on the first page of a search result. It is highly recommended to establish a formal content delivery schedule so you can plan the composition and delivery of fresh content.
Consider the following delivery mechanisms in your content plan:
- Blogs – Blogging is a popular way of delivering fresh and valuable content. It provides a platform to expose targeted keywords and increases your backlinks if you include links to other online assets. Search engines prefer trending topics and interpret recent updates as relevant and current.
- Landing Pages – Landing pages are focused and targeted pages. A landing page is meant to directly interact and engage with a particular user on a specific subject matter, free of any information that may be considered as clutter. It typically contains calls to action that encourage users to buy, subscribe, share, connect, comment, or click to another online asset to gather more information.
- YouTube Videos – The popularity of online videos cannot be overstated. You should develop effective messages and content using video and enable it to rank in search result pages.
- Optimized Social Media – There is still some uncertainty whether links in social media posts affects search engine ranking. But the power of social media can still be harnessed to provide opportunities to direct your users to existing online content. Not to mention strengthening your online presense with an effective social media strategy.
Conclusion
SEO is a valuable tool for establishing a strong online presense and attracting potential customers through search engine results pages. While SEO optimized corporate web sites are still essential, there are more ways to ensure that your brand gets the visibility and opportunities that the web has to offer. Google and the other search engines do not disclose the details of how their search engine algorithm works, but we can learn effective ways to make it work for our advantage. Right now, it’s all about delivering current, fresh and relevant content using multiple vehicles.
Paul Flamiano, [email protected]
Steve Tranchida, [email protected]
[1] Chitka, The Value of Google Result Positioning
[2] Google still uses them to obtain information about the site, so their value is not completely gone.
[3] Google Webmaster Central Blog, Google does not use the keywords meta tag in web ranking (https://webmasters.googleblog.com/2009/09/google-does-not-use-keywords-meta-tag.html)
- Tags:
- SEO

Paul Flamiano
Digital and Analytics Services Manager
As a Digital and Analytics Services Manager at Anexinet, Paul Flamiano delivers innovative and engaging digital solutions for clients. Paul has over 20 years’ experience as an IT and Services Professional in roles ranging from Application Development to Project and Team Leadership. Paul holds a BS degree in Business Administration from De La Salle University and is a certified Scrum Master and SAFe Agilist.
Let’s get the conversation started
Reach out now to begin your digital transformation
+ 16,659
ZOOM MEETINGS
+ 9,789
HAPPY CLIENTS
+ 5,075
FINISHED PROJECTS
+ 133,967,432
LINES OF CODE
© 2000 - 2021 Anexinet Corp., All rights reserved | Privacy Policy | Cookie Policy
This website uses cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL cookies.
Manage consent
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.