Let’s start with a question: “Do you have any Mobile Center of Excellence (MCOE) metrics?” And I don’t mean this to be didactic or facetious. I know you invested in mobile. You built a MCOE (with actual funding and headcount!). Of course you have metrics.
Except that many companies we talk to don’t. They all have individual app metrics, but when it comes to looking at whether their underlying investments in mobile are moving the needle…not so much. Perhaps they think it’s difficult to quantify the success of their MCOE, since an MCOE offers so many widespread benefits. So here’s a list of MCOE metrics to consider:
So there you have it. If you found this list helpful, let me know. Even better, do you have any other metrics your MCOE is using that I didn’t cover here? Please let me know on Twitter at @ggruber66 or [email protected].
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