Anexinet Infrastructure Modernization Podcast: What is Social Listening? (and what it isn’t)
Chris is joined by Ariana Patrick and Anne Erickson from Anexinet to discuss Social Listening. Most companies today are already performing social monitoring of their own social channels. However, there are many conversations happening organically across the internet that can provide deeper consumer insights. Social listening allows companies to collect, aggregate, and analyze these conversations to better prepare for a viral event or future crisis, understand competition, inform market research, and more.
Chris Hayner, Enterprise Architect, Anexinet
Ariana Patrick, Manager, Social Listening, Anexinet
Anne Ericson, Manager, Social Listening, Anexinet
The Anexinet Infrastructure Modernization Podcast is a product of Anexinet. We use this platform to allow industry professionals and subject matter experts to discuss current trends and technology topics. If you have any questions please call us at (610)-239-8100, or email us at [email protected]. We are online at https://anexinet.com.
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