Social Listening as a Service
Gain business insights through proactive social listening programs
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Anexinet’s Social Listening offering helps global brands understand social media data to uncover what consumers and employees really think about your brand. Beyond just listening for @ tags of your brand, social listening taps into conversations not only about your own products and services, but those of your competitors as well.By tracking the larger social universe of your industry, you can understand who is talking about your brand (customers, employees, manufacturers, sellers, celebrities, etc.), and their unfiltered opinions. Our expert research analysts have decades of experience monitoring, tracking, and assessing social
Social Listening’s Unique Advantages:
Reveals hidden consumer data and insights
Conversations are organic, unguided, and peer-to-peer
Word-of-mouth monitoring eliminates response bias
Provides instant updates on unfolding issues
Customized analytics to meet your market and business needs
What’s Included
Market Research
By examining the social media landscape for the market that your brand operates in, Anexinet provides you with information that keeps you ahead of rapidly changing market trends.
Brand Insights
Mentions expressing opinions on brands, products, and services are occurring every day on social media and these organic mentions are occurring at far larger volumes than mentions that interact with a company’s owned social accounts.
Risk Management
Anexinet Analysts monitor mentions of your brand up to 24/7 hours a day so that you can get ahead of any posts detrimental to your brand before they spread across the social universe.
Employee Sentiment
In today’s hyper-documented, digital world, it’s not uncommon for consumers to be recording and sharing their interactions with your company’s employees. Employee sentiment monitoring helps you understand sentiment towards employee interactions.
Why it Works
Anexinet practices a consultative approach, working with your key stakeholders to envision and design the perfect study to fit your business needs. We pride ourselves on being a trusted partner to your research, marketing, and strategy teams by working closely to educate, support, and deliver high quality insights that inform business strategy.
Experienced Analysts
Our team of expert Social Media and Research Analysts have over three decades of combined experience monitoring, tracking, and assessing social media and other unstructured data across various verticals.
Sociolinguistic Focus
We bring technology paired with a human touch by writing complex and in-depth queries to get an umbrella of data that we hand-review to refine insights and take out the noise.
Robust Data Collection
We use modern, best of breed data aggregator platforms to ensure that we are using the most powerful platform available to provide you with the most amount of data.
Customization
We can tap into any conversations occurring online and customize our deliverables to meet any clients’ needs.
You’ll Receive
Anexinet provides you with the above valuable insights via:
Managed Dashboards
Alerting
