Who is Talking About Your Brand Online? Are You Listening?
Proactive Social Listening provides insights that can’t be obtained through any other means, offering a real-time peek into a reality that may otherwise be hidden from view. It’s an invaluable tool for any business that wants to base its decisions on facts, not conjecture. This white paper examines the evolution from Social Monitoring to holistic Social Listening.
By taking a “Holistic Social Listening” approach, businesses can engage in effective market research, uncover brand insights, be proactive in risk management, and be keyed-in to employee sentiment. In today’s hyper-competitive marketplace, businesses need to listen clearly to become make data-driven decisions.