Building a Successful IT Roadmap for Mobile


Adam Bookman, Propelics Partner.
Adam has been the brains behind many new mobile program and app launches. He has advised companies on mobile strategies for Business as well as IT. Being a savvy marketer, with the ability to jump on new trends, he has helped companies make the most of new channels to reach the right audience. Previously, he has been involved in companies from a founding stage to successful exits.

Michael King, Director of Enterprise Strategy, Appcelerator.
Mike King is Appcelerator’s principal mobile strategist where he directs the company’s product strategy, provides strategic sales support, partner enablement, market research/analysis and product evangelism. An IT industry veteran, Mike spent the past 11 years at Gartner, most recently as research director, where he managed all U.S.-based wireless data research, specializing in mobile enterprise strategy. He is a recognized authority in mobile having authored Gartner’s Magic Quadrants for MCAP (Mobile Consumer Application Platforms) and MEAP (Mobile Enterprise Application Platforms) for the past five years.