How iBeacons and Location will Change the Travel Industry
What are beacons and will they be the key to unlocking contextual intelligence in the travel & hospitality sector?
Mobile is transforming many industries, travel as much as any. The out-of-home, often in unfamiliar places, nature of travel has made it almost a perfect fit for mobile as a technology. The ability to be connected at all times has created the expectation that any desired information or service is available, on any device, in context, at your moment of need.
Beacons are a hot new technology which may finally deliver on that expectation. However, most of discussion around beacons has been limited to changing the in-store retail shopping experience. But beacons have much more applicability outside the retail and there are no shortage of use cases within the travel and hospitality sector (hint: see Apple’s iTravel patents).
And while the traveler is often the focus of our attention, our employees have this expectation as well. How they do their job and how well they do it can be positively impacted by knowing where they are and what they are doing.
Watch and hear Glenn Gruber from Propelics discuss how beacons could be the key to enabling new applications where other technologies like NFC have failed.
Watch this information packed webinar to learn:
- What is Bluetooth LE and how do beacons work? How does it compare to other technologies like NFC?
- What are the top use cases where Beacons can significantly extend and enhance the traveller experience, increase revenue and enhance of the productivity of airline and hotel employees.
- The top 5 challenges to watch out for when considering implementing a beacon program.
Glenn Gruber, Senior Mobile Strategist.
Glenn has been advising travel technology firms and other enterprises on how to leverage mobile within their business for the past 5 years. He is responsible for evangelizing mobility and helping clients approach mobility solutions strategically, thinking beyond “the app” and leads the delivery of Propelics’ mobile strategy engagements for client organizations.
He is a leading voice in the travel sector as a Tnooz Node where he writes about how mobile and other emerging technologies are impacting the travel sector. He has also been a judge at EyeforTravel’s Mobile Innovation in Travel awards for the past three years.