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Embracing Mobile App Failure to Create Success

Presenters:

Adam Bookman, Propelics Partner.
Adam has been the brains behind many new mobile program and app launches. He has advised companies on mobile strategies for Business as well as IT. Being a savvy marketer, with the ability to jump on new trends, he has helped companies make the most of new channels to reach the right audience. Previously, he has been involved in companies from a founding stage to successful exits.

Steven Skidmore, Director of Product Marketing Apperian.
Stephen Skidmore is the director of product marketing at Apperian. He has more than 20 years working for software technology companies including Lotus, IBM, EMC where he worked to shape product development and go-to-market strategies.

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