Embracing Mobile App Failure to Create Success
Are your first Enterprise Mobile App initiatives falling flat?
The majority of technology projects run 45 percent over budget and 7 percent over time, while delivering 56 percent less value than predicted.
Additionally, 58% of enterprises are merely or less than satisfied with the adoption of their enterprise mobile app programs and 30% of mobile enterprise applications launched within the last 12-18 months have been defined as “failures”, according to IDC.
This image of “success” and “failure” being in two different directions is a terrible way to view enterprise mobile applications and the benefits associated to building a successful enterprise mobile strategy. If you’re transforming your business processes through mobile applications you should expect and embrace failure – and use these challenges and failures to your advantage for sustained mobility success.
Join Adam Bookman, Partner at Propelics and Steven Skidmore, Director of Product Marketing at Apperian as they discuss lessons from mobile project horror stories, and best practices that will help build long term success for your mobile app project.
Adam Bookman, Propelics Partner.
Adam has been the brains behind many new mobile program and app launches. He has advised companies on mobile strategies for Business as well as IT. Being a savvy marketer, with the ability to jump on new trends, he has helped companies make the most of new channels to reach the right audience. Previously, he has been involved in companies from a founding stage to successful exits.
Steven Skidmore, Director of Product Marketing Apperian.
Stephen Skidmore is the director of product marketing at Apperian. He has more than 20 years working for software technology companies including Lotus, IBM, EMC where he worked to shape product development and go-to-market strategies.