What does contextual intelligence really mean and what role will iBeacons play?
Increasingly, consumers and employees alike expect mobile devices to provide information the moment they need it—if not anticipate their needs in advance. These elements of predictivity and hyper-locality are more and more becoming the new standard by which mobile apps are judged.
Fact is, the ability to retrieve clues based on a user’s context is dramatically improving, whether through sensors embedded in mobile and wearable devices, through personalization engines, or through technologies like iBeacons. But with increasing access to contextual data comes an ever-expanding complexity, making choosing and implementing the right technology a bigger and bigger challenge.
Because this technology is so new and its capabilities so varied, determining which strategic direction to pursue can be perplexing for most companies.
Come hear Glenn Gruber from Propelics discuss how beacons will play a key role in building the next generation of contextually intelligent apps.
In this information packed webinar to learn:
- Key drivers for contextual intelligence and what role beacons play
- 5 Questions you need to answer to build contextually intelligent apps
- How to develop a plan of action to make ideas a reality
Glenn Gruber, Senior Mobile Strategist.
Glenn has been advising travel technology firms and other enterprises on how to leverage mobile within their business for the past 5 years. He is responsible for evangelizing mobility and helping clients approach mobility solutions strategically, thinking beyond “the app” and leads the delivery of Propelics’ mobile strategy engagements for client organizations.
He is a leading voice in the travel sector as a Tnooz Node where he writes about how mobile and other emerging technologies are impacting the travel sector. He has also been a judge at EyeforTravel’s Mobile Innovation in Travel awards for the past three years.