5 Considerations for Enterprise Mobile User Experience
What do today’s consumer mobile apps teach us about tomorrow’s enterprise mobile apps?
When it comes to user experience, Enterprise applications are just beginning to catch up with those geared towards the consumer market. Thankfully, the “mobile maturity” of the general user, along with the dawn of the “mobile first” philosophy has helped hasten a new renaissance in Enterprise design. The ubiquitousness of mobile devices along with Apple’s new iOS 7 prove users now possess a profound understanding of mobile technology and interactions—one that represents a significant shift in how we organize, consume, and interact with information. Mobile design has advanced far beyond the kitsch and clunkiness of skeuomorphism and today treats the devices on their own terms, as a medium all their own.
The revolution in consumer App UX must not be lost on Enterprise mobile applications. No longer are users satisfied with an app that simply does the job. These days, an Enterprise app deserves to be as simple and intuitive as any other. Not only will a great interface increase productivity and boost morale by making your product a joy to use, it may in fact be the single most significant contributor to the success or failure of your Enterprise mobile strategy.
Come hear Steve Brykman from Propelics discuss recent UI/UX innovations in the consumer App space and how they apply to Enterprise applications. This webinar will discuss the top 5 user experience considerations your team should employ in 2014 to deliver great Enterprise mobile Apps.
By watching this webinar you will learn:
- How Apple’s iOS 7 has changed UI/UX design in 2013 and where user experience is going in 2014 and beyond
- How this new design paradigm will impact your mobile applications – and Enterprise mobile strategy
- The top 5 user experience considerations for Enterprise mobile App design
Steven Brykman, Digital Strategist and UX Architect
Steven is a Digital Strategist and UX Architect focusing on Mobile Products with a diverse background in writing and literature. He is currently a Strategist with Propelics where he helps a wide range of Enterprises determine the direction of their Mobile Apps. He spent much of the last decade as Creative Technologist/Lead Strategist for his own design company, Got Your Nose (www.gotyournose.com), improving user experiences for such companies as Scholastic and Bell Canada and leading the mobile strategy direction for companies including Rabbit Bandini, Guinness, and Nintendo, along with developing websites for Led Zeppelin and digital campaigns for movie titles like Die Hard IV, In Her Shoes, and Fever Pitch. Additionally, Steven co-founded Apperian, a Boston-based technology startup focused on Mobile Application Development, and served as Lead UI Architect and Strategist for all iPhone, iPad, and Android Applications, including Apperian’s own flagship Enterprise product, EASE. Steven has singlehandedly helped many Fortune 500 companies define the direction of their Mobile Applications, including MFA Boston, American Greetings, DuPont, Progressive, AAA, Rue La La, and many others.