Powering Connected Experiences with a Digital Experience Platform
Few things are more frustrating to business leaders than when transformative business initiatives are derailed because IT isn’t ready. In fact, legacy enterprise architecture and poor application and data integration practices are the most significant barriers to delivering better Customer Experiences (CX).
Providing a truly superior customer experience requires a holistic ecosystem of seamlessly connected components that work together to nurture customers toward the desired outcome. Modern Digital Experience Platforms (DXPs) are the key to making it happen.
In this on-demand webinar and wine tasting, sit back, sip, and learn about:
- How DXPs from Adobe & Salesforce boost customer loyalty and engagement
- Analytics and insights generated by Customer 360
- The ways modern DXPs facilitate growth and transformation
- How our DXP Strategy Kickstart gets you started
Steve Tranchida – VP, Digital Solutions
David Lavin – Enterprise Architect