The Coronavirus pandemic has forced us to reexamine our strategies and methods for meeting the public’s healthcare needs and accelerated our reliance on established and emerging technologies. Healthcare providers and payers are concerned over their ability to navigate today’s needs while anticipating tomorrow’s uncertainty. The time is now to think strategically and act tactically. Through the rapid implementation of timely digital strategies and cutting-edge solutions, Anexinet can alleviate the confusion inherent to a fast-evolving marketplace in the midst of a fast-advancing pandemic.
The healthcare ecosystem has experienced rapid transformation. As a consequence of such radical change, payer and provider expectations are vastly different than they were just months ago, prior to the threats posed by COVID-19. Choosing how to approach and administer healthcare is no longer a matter of sheer convenience or cost. The needs of payers and providers must be met quickly and efficiently since the well-being of members and patients is at stake.
Perseverance in the face of an uncertain future requires sophisticated, dynamic solutions. A 24/7 approach to supporting members and patients should be delivered in a seamless, intuitive package. Anexinet imagines, designs, develops, and implements flexible digital strategies that are sensitive to emerging healthcare trends and responsive to evolving needs. The entire ecosystem benefits from a comprehensive system of digital services that address the needs of members and patients. A substantial population in the US still does not receive the care and help it desperately needs. Imagine if providers and payers could identify these vulnerable patients and connect with them? Utilizing an omnichannel approach, we help organizations accomplish precisely that: one-on-one communication with patients to drive revenue and improve public health and patient well-being.
Creating Connected Experiences across the Healthcare Ecosystem
In the twenty-first century marketplace, the demands on healthcare providers have expanded exponentially. Through a patient- and member-centric approach to healthcare, we help providers and payers enable valuable access to personal data, lab results, health support groups, billing, approvals, and digital communities. Providing advanced digital tools empowers patients to truly feel more in control of their health treatments.
Of course, the needs of each patient and member are different. Anexinet provides frictionless, personalized interactions across the patient and member journey to improve awareness, access, adherence and retention—ultimately driving patient and member loyalty. Further, healthcare organizations that adopt the latest technologies yield safer patients who consume fewer unnecessary healthcare services, thanks to an integrated team-based care approach that puts doctors, pharmacists, therapists, and technicians in constant communication with patients and each other.
Through the implementation of automated patient follow-up services, providers are gifted time to focus on new treatments and payers can enjoy lower rates of re-admittance. The digital delivery of services via virtual clinics and telemedicine represents a sea change in healthcare that meets today’s needs for diagnosis and treatment—effectively being the 21st century equivalent of house calls. To keep up with the ongoing evolution of technology and remain relevant and competitive while earning the market’s trust, healthcare organizations must address the consumer demand for modern user experiences.
But such a goal can only be accomplished via a comprehensive roadmap and a solid patient-engagement strategy. Because effective patient engagement through digital channels requires stable functionality, intuitive design and modern interaction modalities. Today’s patients expect greater access to medical information and a seamless relationship with their healthcare data, yet very few organizations have in-house IT teams capable of achieving this objective.
For payers, a comprehensive digital strategy is the first step toward balancing costs and efficiency. Anexinet helps payers leverage data, increase communication, reduce costs, and improve member outcomes via modern flexible, back-end infrastructures that translate complex information into gorgeous, intuitive front-end designs and interactions.
SIMPLIFY ACCESS TO DIGITAL HEALTHCARE
Canopy Health needed to provide “easy and transparent access to care.” Our engagement empowered the organization with a suite of cross-platform mobile apps that enable 24/7 video visits with physicians (telehealth), and an updated technical architecture to support it.
Additionally, our new member portal enabled a single user experience that leveraged multiple EHRs to provide the client with a key competitive differentiator that offers instant access to provider directories, along with self-service insight into medical histories, prescription info, and procedural costs.
Improving Efficiencies and Employee Engagement
Healthcare organizations are under intense pressure to differentiate themselves by providing a valuable, patient-centric user experience, secure enough for remote patient interactions. Simultaneously, they must securely accommodate today’s workforce, which includes distributed and mobile teams. Without the right strategy, architecture, applications, and mobile tools to connect and empower employees, your organization is fighting a losing battle. Organizations lacking specific design, technology, and analytics expertise will likely struggle to achieve it.
Easily accessible information and a readily available healthcare team are at the heart of patient-centered healthcare. Engaged consumers expect easy access to their care options, healthcare providers and healthcare benefits. Direct access to one’s care team means personalized, approachable healthcare. Patients may book appointments via an app or text message, without having to call and schedule a time with a busy receptionist. Web/mobile patient portals facilitate increased engagement with medical professionals via chat, simplifying appointment scheduling, and enabling workflow-based diagnoses for non-urgent needs. In addition to meeting patient needs immediately, telehealth eliminates treatment wait times, significantly improving the patient care experience.
Further, telemedicine significantly improves the reach and availability of healthcare. In rural areas where services are far apart, or in areas where access is difficult, patients may consult providers via computer or mobile device. Physicians have grown comfortable making provisional diagnoses via video—everything from taking a medical history to confirming visible symptoms of illness. In addition to the obvious advantage of treating more people more conveniently, the cost benefits are significant. According to an Alliance for Connected Care study, Telehealth services can save up to $100 per doctor visit.
In addition, the use of technology tightens the patient’s connection with their health plan and increases their trust in providers. Plus, patients able to take virtual action are more likely to do so earlier—addressing health problems before they become acute, which both reduces the cost of treatment and improves the outcome. Transparency in pricing is not only required by government mandates, it’s also an essential factor in healthcare consumerism. Rising insurance premiums and high deductibles increase financial responsibilities for patients, causing them to ask more questions and take a more active role in their care.
Emerging technology offers opportunities for providers to ensure healthcare is “shoppable” by making all relevant data available, including pricing. Combined with online reviews, this allows patients to make informed decisions based on the combination of pricing, quality, and outcome. Artificial Intelligence and Machine Learning minimize expensive errors, and the identification, analysis, and evaluation of data lets providers deliver personalized, real-time information that builds trust and loyalty. Providers also benefit from higher satisfaction rates, more efficient care, and accurate patient expectations, all of which help to reduce write-offs and boost trust.
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SIMPLIFY ACCESS TO DIGITAL HEALTHCARE
Our client needed a digital tool to streamline processes, empower their workforce, and boost engagement.
Anexinet generated a mobile Patient Engagement Management Solution that improves educational consultations while strengthening the relationship between patients and caregivers by empowering Clinical Educators to capture consent, schedule appointments, and track interactions.
A second engagement produced GCO Games, a mobile application that empowered the company to train employees everywhere.
Many healthcare organizations are locked into legacy technology, hampering IT performance and impacting the overall user experience. The assumption may be that existing systems are more secure, but traditional systems often can’t distinguish between personal healthcare files and non-sensitive data. And in-house IT teams may not have the experience required to build and implement a tiered information-management system.
In addition to the aforementioned legacy concerns, older systems can’t handle most modern security requirements, a problem compounded by the fact that attackers target healthcare systems more than ever. Phishing is high on the list of healthcare security issues, followed closely by compromised emails and ransomware attacks.
The combination of Anexinet’s healthcare and digital experience enables us to quickly assess, create, and deliver a modern, secure infrastructure as well as prioritize and modernize your key IT assets. Let us help you drive your critical IT initiatives or manage your more stable platforms – allowing you to derive more value out of your IT group.