Applied Intelligence

Applied Intelligence

Activate your data to inform critical business decisions.

Applied Intelligence Services

The success—and even survival–of any organization is dependent on its ability to leverage modern data platforms to inspire insights, inform decisions, and facilitate action. Successful and mature organizations shift their operational and customer experience decisions to become data-driven and more informed.

Organizations either need to invest in infrastructure (to ensure their data center evolves as data grows), upgrade their data architecture (to capitalize on the vast amount of available data), or generate insights and predictive analytics (from the vast amount of data they now support). Only through the activation of data can an organization start to realize its value—through improved growth, cost reduction, and competitive positioning.

With decades of experience in data management, discovery, and analysis our team empowers you to extract value from your data to create a single source of truth. Our expertise in building efficient data platforms—either on-premises, in the cloud, or a hybrid solution-gives organizations the power to truly leverage their data to make fast, accurate decisions.

Whether your organization needs help developing a data platform, migrating to the cloud, building insightful dashboards, or generating predictive analytics, our team has the skills and background to ensure success.


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Data Management

Every data or analytics project requires a solid foundation on which to build. Data management is essential for any organization to unlock the full value and benefits of their data. Data governance, master data management, data architecture, and data modeling and integration are all critical groundwork elements to enabling advanced analytics and insight generation.

Our extensive expertise in these areas of data management ensures your analytics initiatives will always be based on reliable and actionable data:

  • Data architecture
  • ETL & integration
  • Data modeling & aggregation
  • Data quality
  • Data enrichment
  • Data governance
  • Master data management


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Cloud Adoption

Migrating your data environment to the cloud requires a well thought-out plan that incorporatesvariables unique to every organization. There is no one-size-fits-all solution to data-migration.

Whether you’re moving your data environment to AWS, Azure, Snowflake, or Google Cloud Platform, ourvast experience with single cloud, multi-cloud, and hybrid cloud migrations ensures a comprehensive, tailor-made migration guaranteed for success.

Our Cloud Strategy kickstart prioritizes business cases and data sources for the cloud to ensure business continuity and enable migration at your own pace.

Develop your ideal
cloud adoption strategy
in just two weeks

Data Discovery

Generating analytics and discovering insights from data are critical to building a complete data platform. Based on a solid foundation of modern data-management techniques, data discovery and descriptive analytics let you fully harness your data to inform critical business decisions.

Organizations that collect and analyze data from multiple sources unearth new patterns and trends and capture insights that generate business value. Our data discovery services include:

  • Data visualization & reporting (including self-service)
  • Data alerting
  • Business Intelligence & decision-support applications.

True data discovery initiatives also allow for integrations with business applications to expedite insights and enable a single source of truth.

Whether your organization utilizes a single data-discovery tool (e.g. Looker) or leverages multiple BI tools (e.g. Power BI, Tableau, or Qlik), we have extensive experience building user-friendly and insightful dashboards and reports across many technologies.


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Operational Analytics

Today’s businesses must react quickly and make critical adjustments to their processes and workflows. It’s no longer acceptable to wait until month-end, week-end, or even day-end to make business decisions. In most cases, data needs to be analyzed, and decisions made, in minutes or even seconds.

Operational Analytics boosts the efficiency of operations by identifying and optimizing inefficiencies and obscure outliers in business workflows. Leveraging the power of Machine Learning and AI, Operational Analytics platforms streamline processes and workflows in near real-time. Further, the analytics identify processes that require a complete overhaul due to bottlenecks, stalled tasks, and other inherent inefficiencies.

In this manner, Operational Analytics plays a critical role in driving profits and maintaining competitive advantage. Literally every company can benefit by using predictive and prescriptive EOA to drive automation and facilitate better, faster business decisions.

Anexinet provides robust Operational Analytics services to help your organization:

  • Enable faster decision-making across operations.
  • Ensure the delivery of great experiences.
  • Boost overall productivity.
  • Predict potential opportunities (and challenges).


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Experience Analytics

No matter the industry, today’s organizations should be laser-focused on End User Experience to keep their competitive edge. A critical component to improving this experience is analyzing data to understand your users’ pain points and determine what actions are necessary to maximize satisfaction.

Gain a deeper understanding of the folks who matter most: partners, influencers, prospects, employees, and, of course, customers. Improve experiences by analyzing omni-channel and operational data to truly appreciate the needs of users. Integrate all data points and interactions into a single, integrated 360-degree user view that enables your organization to better attract, acquire and retain the right people. Additionally, Experience Analytics provides insights to improve your tactical approach across:

  • Sales effectiveness
  • Customer satisfaction
  • Customer churn
  • Contact center efficiency
  • Compliance
  • Product quality
  • Master data management

Combine unstructured data analysis with structured data to unlock the true value of all available data. Leveraging your call center, surveys, chat, and social media data, along with transactional, website, and financial data lets your organization generate actionable insights never before possible.

Anexinet makes it easy to get started with Experience Analytics by:

  1. Kickstarting your experience analytics data in two weeks.
  2. Analyzing your unstructured data and generating insights.
  3. Consolidating channels into one central view.
  4. Revealing how users really feel via our Social Listening Managed Service.

Customer Experience Analytics Kickstart

Engage customers across all channels, end-to-end, in just three weeks.

The Connected Customer Experience Kickstart takes you from ideation to action plan in under a month. Our strategists help flesh-out and prioritize ideas based on growth opportunities. Then we juxtapose perceived value against potential restraints (e.g. technology, risk, cost) and take a deep dive into the technical architecture. Lastly, we work through iterations of design, navigation, and user experience in preparation for building a prototype that can be instantly distributed to test groups for review.

The result is a phased roadmap and functional prototype fine-tuned for maximum business benefit and user adoption.

Rapidly bring to life the vision for next-generation digital engagement! Develop the perfect digital solution to get you well on your way to providing a truly superior connected customer experience across all channels. All in just three short weeks.

Advanced Analytics & Insights

As organizations generate and access exponential amounts of data, the analytics that may be generated from this data is just as complex.

We help organizations leverage machine learning, natural language processing, and other advanced analytics techniques to build next-generation prescriptive analytics solutions that automate the extraction of powerful, actionable insights from massive amounts of structured and unstructured data.

Our team of analytics experts support companies across many industries with artificial intelligence & predictive analytics, customer experience analytics, prescriptive analytics, and automation initiatives:

Predictive Analytics & Data Science

  • Machine Learning
  • Clustering
  • Computer Vision
  • Optical Character Recognition (OCR)

Customer Experience Analytics

  • Natural Language Processing
  • Text Mining
  • Sentiment Analysis

Prescriptive Analytics

  • Recommendations Engine
  • Next Best Action


  • Robotic Process Automation
  • Chatbots


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Machine Learning Strategy Kickstart

Arm your organization with a cohesive ML strategy in just two weeks.

Machine Learning maximizes your organization’s potential through faster and smarter decision making. The number one thing that keeps enterprises from moving forward? The lack of an overarching strategy and the inability to identify and prioritize appropriate business cases.

Because unlike other technologies, machine learning isn’t something you just buy. Identifying the problems ML can solve, which types of algorithms apply and which technologies to use require a cohesive strategy for introducing machine learning into the enterprise.

In just two weeks, our Machine Learning Strategy Kickstart removes these roadblocks and takes you from ideation to action-plan, fleshing-out and prioritizing opportunities for ML based on revenue generation, profitability and productivity. Additionally, we assess your IT Team’s readiness to integrate ML into your technology and business strategies.


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Social Listening Managed Service

Your customers are talking. Are you listening?

Social Media Listening is one of the most effective ways to gain a deeper understanding of your customers so you can deliver a truly great digital experience. Anexinet helps global brands utilize Social Media data to drive their corporate strategy. Our Social Listening Managed Service tracks the nuances of emotion and sentiment to provide true insight into how consumers feel about your brand, products, services and competitors.

We provide managed dashboards, insight analysis and ongoing brand tracking across all vertical markets to help you understand your audience, identify growth opportunities and improve campaign targeting in ways never before possible. Our omni-channel analytics also integrates social media with contact center voice calls, chat, text and email to gain a 360-degree view of the customer.


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Are You Listening?

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Address: 4 Sentry Parkway East, Suite 300, Blue Bell PA, 19422
Phone: 610 239 8100

Address: 4 Sentry Parkway East, Suite 300, Blue Bell PA, 19422
Phone: 610 239 8100