Connected Experiences

Discover & Define

Anexinet is a rare breed: a vendor that provides the best of both worlds by combining the demands of enterprise-level, cross-organizational research and discovery with award-winning, agency-level UX design. Anexinet goes above and beyond to ensure your solutions provide real value and meet the needs of employees, partners, and customers.

As a precursor to ideation, our competitive analysis explores the market, industry, and customer landscapes to facilitate discussion around how flagship features might be combined and improved upon in novel ways. Our strategic ideation process brings in not just management, but employees across the organization—at all levels—including those who actually perform the tasks you want to digitize and transform.

Our ethnographic Day in the Life research process goes one step further, revealing hidden pain points and workarounds firsthand. Strategists and designers fill the knowledge gap between workers and executives by shadowing your employees as they go about their daily tasks. Next, we consolidate the input from all parties into a path forward to build a solution that supports your specific business process and is guaranteed for success.

Finally, our social media monitoring tracks the dialogue and sentiments of those who matter most to provide a more intimate understanding of present and future customers—and a deeper appreciation of their needs—to inform your strategic direction and ensure your digital solutions only improve with time.

Digital Experience Platform Strategy

Connecting with customers today and meeting their expectations requires a holistic strategy and a highly integrated Digital Experience Platform (DXP).

The pace of transition towards the all-digital customer has accelerated significantly over the last several years. Many customers still struggle to digitize business operations, deliver connected customer experiences, and gather actionable customer insights across multi-experience customer journeys. Delivering great customer experiences requires not only delivering content to websites, mobile apps, email, social platforms, IoT devices, and more, but connecting the experiences across all these touch points.

Over the last several years, integrated solutions have emerged from many vendors to address these challenges, typically referred to as Digital Experience Platforms (DXPs). In many instances, these platforms started out as evolutions of existing Content Management Systems (CMS) and Web Content Management (WCM) systems used to deliver rich user interfaces for corporate marketing and commerce systems. While facilitating user interactions is a key element of DXPs, their true value is in the data and analytics that power more intelligent and personalized experiences across the entire journey.

To stay competitive today, organizations need to have the ability to not only “speak” to the customer through engaging interfaces and robust content, but also to “listen” through continuous data collection and advanced analytics. Data forms the heart of the DXP architecture, shaping the customer’s journey by providing context, personalization, and analytics to drive the overall experience.

At Anexinet, we believe a modern DXP is essential to powering the connected experiences that today’s customers expect. Our partnerships with leading DXP providers such as Adobe and Salesforce, combined with our deep expertise and end-to-end capabilities can accelerate your journey to becoming a leading business experience company.