Canopy Health is a physician and hospital-owned medical alliance in the Bay Area, focused on delivering a refreshing, transparent, and affordable approach to healthcare from a network of exceptional physicians. Incorporated in 2015 as an affiliation between UCSF Health and John Muir Health, Canopy Health aims to provide a continuum of care through partnerships with primary care providers, leading academic medical facilities, community hospitals, and medical groups.
In addition to its founding members, Canopy Health includes five physician groups: John Muir Health Physician Network, Meritage Medical Network, Hill Physicians Medical Group, Santa Clara County IPA (SCCIPA), and Dignity Health Medical Network: Santa Cruz. Canopy Health also includes 19 participating medical centers across nine Bay Area counties, including Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano, and Sonoma.
Encompassing more than 5,000 doctors and 18 hospitals in the Bay Area, Canopy Health sought to create a transformative digital experience for members, employers, brokers, and providers.One key goal was to create a digital strategy which offered members a refreshingly clear digital experience, empowering them with tools to manage their overall care with ease.
As a newly formed organization, Canopy Health required a partner that not only understood digital strategy but could execute by building the cloud infrastructure and supporting the suite of solutions—including websites, member portals, and mobile apps—to create a unified digital experience. To accomplish this modern, seamless experience, Canopy Health needed to simplify its provider and insurance systems and create consistency across mobile and desktop platforms.
Canopy Health partnered with Anexinet to capitalize on our Kickstart methodology, which enables the creation of a Digital Strategy Roadmap in just three weeks. The Kickstart was executed as a collaborative process with Canopy Health stakeholders. It provided deep healthcare-provider and payor-industry expertise, and resulted in:
Finally, the digital strategy was brought to life in the form of a modern, intuitive member portal and mobile app. Post-launch, the teams continue to collaborate to further enhance the digital experience provided by these solutions.
To bolster Canopy’s goal of providing easy and transparent access to quality care, it was critical to place this access directly in the hands of members via mobile devices and computers. Canopy Health Director of Digital Delivery, Cathy Farmer noted that the “visual application options Anexinet presented in the mobile framework design phase were extraordinary!”
Designing a HIPAA-compliant application for a large healthcare alliance is no easy task. But these core-enabling components laid a strong foundation for developing the websites, portals, and mobile apps that would best serve the Canopy Health communities. Despite the level of complexity (typical to healthcare), Anexinet skillfully tackled the integration, including all API validations, use cases, data elements, and vendor integrations necessary to bring the proof-of-concept to life.
Summing up the process, Farmer added, “We were very excited to learn about Anexinet’s Kickstart programs that take-on the high-level digital strategies. Working with them, we engaged the business stakeholders and other subject matter experts, such as brokers. It was a collaborative experience.”
The MyCanopyHealth App launched in both the Apple App Store and the Google Play Store for Android, providing digital access for all Canopy Health members. Additionally, the digital experience offered by the mobile application and the new portal provides members with the following functionality:
Suitable for both web and mobile applications, the new digital architecture greatly expands outreach potential and helps ensure Canopy Health achieves the goal of expanding its network from approximately 40,000 members to 250,000+ members. To further ensure this goal is reached, the Anexinet team continues to design, develop and improve the Canopy Health digital experience.
—Aman Bhasin, Digital Information Officer, BayHealth Development