Twitter is a powerful social media tool for building brands, but if misused can damage reputations. The following provides a recent example and steps businesses and individuals should take to prevent similar situations from happening, says, Ryan Palo, Real-Time Online Intelligence Analyst with Anexinet.
Social media is a powerful tool in a brand’s efforts to connect with people worldwide. Particularly Twitter. Unfortunately, Twitter may also be utilized to attack companies, groups, and people in an instant through viral tweets, offensive hashtags, or by resurfacing past controversial posts ranging from humiliating to insensitive to flat-out racist. This article takes a close look at some real-world examples of how past tweets can reemerge to damage reputations, and the steps folks can take to deal with—or prevent—these situations.