Enhanced performance and battery life–along with a price drop on one of the new models–are among the highlights of the 2019 iPhone lineup, an Apple partner tells CRN.
The world will have to wait until at least 2020 to get an iPhone with 5G capabilities, but Apple is still looking to offer plenty of enticing new elements with the iPhone 11 and iPhone 11 Pro models.
That’s crucial, as the company is seeking to revive sagging iPhone sales caused in part by a slowdown in upgrades.
Apple on Tuesday unveiled one new LCD model, the iPhone 11, as the successor to the popular iPhone XR. The company also debuted two OLED models, the iPhone 11 Pro and Pro Max, as the follow-ups to last year’s iPhone XS and XS Max.
Following the event on Tuesday and an interview with Glenn Gruber, senior digital strategist at Apple partner Anexinet, here is our roundup of the five most eye-catching iPhone 11 and 11 Pro updates.
What became clear after the launch of the iPhone XR last fall was that most iPhone buyers still want a lower-priced device, and are just fine with an LCD display. The iPhone XR, as Apple itself noted during the event Tuesday, is the most popular iPhone on the market—far more so than the iPhone XS and XS Max have been.
So for the 2019 iPhone lineup, Apple is acknowledging that “the iPhone 11 is the iPhone for most people,” Gruber said.
The iPhone 11 Pro and Pro Max, meanwhile, are now clearly defined as devices for users that have more-advanced needs than the typical user. The change is smart, Gruber said, offering improved branding over the iPhone XR vs iPhone XS approach.
“If you want the best that Apple has to offer, as Phil Schiller said, you have the Pro models,” he said.
Read the full article at CRN.com
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