As I watch the NHL 2017 Stanley Cup Finals between the Pittsburgh Penguins and the Nashville Predators (with much chagrin as I am a Philadelphia Flyers fan), I can’t but wonder how my experience may improve in the future of Sports and Augmented Reality.
First, let’s go old school and consider the trading card. A sports trading card is a small card, usually paperboard or thick paper, which contains a player’s image and name along with a short description and vital statistics. But in the new world of sports and augmented reality, I can envision:
How about my game tickets? I can now bring those to life as well through Augmented Reality. Enhanced AR game tickets will not only be able to access highlights and other game hype, but could offer practical uses, as well. Things like:
Now it’s game time and I have my Blade 3000 Smart Sunglasses or Microsoft HoloLens in hand and the AR fun really begins:
I am pleased to see some sports companies (i.e. Fox Sports, the Detroit Red Wings and the Philadelphia Eagles) bringing augmented reality to NFL games. So far, the initial reaction from fans has been positive but it may come at a price:
Additionally, let’s not forget about all the ways augmented reality may be used to make athlete’s better hockey players. Recent technology developments in 3D Virtual and Augmented Reality have stimulated innovation and creativity within sports training. StriVR Labs is taking sports training to the next level. So how does it work? During practice, cameras capture the action from every angle as the players run through their scrimmage. The video is then uploaded to StriVR’s proprietary software, which lets coaches and players strap on an Oculus headset and get a 360-degree view of each play.
The STRIVR platform utilizes immersive VR to help athletes learn faster and more effectively, improving reaction time, pattern recognition, and decision making while increasing awareness and enhancing peripheral vision in the actual game. And according to StriVR Labs, “in just 2 seasons, StriVR teams have won 9 Division, Conference and NCAA titles.”
Sports professionals are always hungry for new, dramatic technology to incorporate into their routine and improve their athleticism. Sports franchises and companies seek novel ways to increase revenue by keeping fans engaged. At the same time, augmented reality is hungry for new use cases, implementations and applications to showcase its possibilities. This may be a perfect storm.
At Propelics, we help enterprises utilize augmented reality to streamline business processes, enhance efficiency and drive productivity. Give us a call and let’s discuss potential AR use cases at your company. We’d love to get involved.
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