The trend towards taking a “patient first” approach—coupled with the consolidation of emerging companies in the industry—has increased pressure to bring innovative mobile applications to market more quickly. Wearables are at the top of this list. In fact, SNS Research estimates that by 2020, wearable devices and wearables in Healthcare will represent a market worth $40 Billion with over 240 Million annual unit shipments.
What’s more, when implemented into the patient journey, wearables provide an opportunity to cut National Health Services (NHS) costs since wearable devices are able to provide:
- Higher Quality Data Analytics – Data from wearables is often more accurate than patient-reported data. As a result, Healthcare organizations will have the opportunity to use higher quality data analytics to improve patient outcomes—such as predicting post-surgical complications, and determining the most effective treatment (reducing patient readmissions).
- Proactive Interventions – Wearables are capable of tracking and highlighting early warning signs of chronic disease (e.g. heart disease). As a result, providers can prescribe treatment proactively, reducing overall patient treatment costs.
- Reduction in Office Visits – Used as remote monitors (patient to provider), wearables provide an opportunity to reduce and/or eliminate routine office visits, which represents a direct cost savings for patients and insurance companies.
However, in order to reach the predicted SNS Research figures by 2020, wearables will need to undergo significant transformation (from watch/fitness tool to legitimate health monitor) and overcome these current patient constraints:
- Willingness to share device data, from fitness to medical records.
- Willingness to link new categories of captured data (e.g. calories per day, nutritional values, etc.) to their “official” medical records.
- Confidence patient-generated data will remain private and secure despite being captured and shared.
- Confidence federal and state regulations and laws will enforce the security of patient data and punish those responsible should a data breach occur.
- Simple, intuitive means of collecting, managing and reporting data from multiple device types, source systems and form factors.
As we look ahead, the next generation of wearables that could be leveraged to proactively track a person’s health might include:
- Smartwatch EKG readers (just cleared by the FDA!)
- Contact lenses that monitor glucose levels
- Earrings that track heart rate, body temperature and blood oxygen levels
- Shoes that track exercise and weight fluctuation
The Patient Experience with Wearables & IoT in 2020
It’s the cold and flu season and Christina is beginning to feel under the weather. Since she already has a sensor on her wedding ring wearable, she receives an alert on her smartphone: her body temperature is above normal, she is not well hydrated, and her last meal (which was six hours ago) contained a high amount of salt and scored a low nutritional rating. These events trigger a variety of IoTs, generating Christina’s enhanced-patient experience:
- Interacts with her Nest thermostat to trigger the air conditioning
- Communicates with her smart refrigerator to automatically pour her a glass of water as she enters the kitchen and
- Scans the health records on her mobile device to determine if she’s had her flu shot. If not, the device accesses her calendar and automatically schedules an appointment with her doctor.
The future of wearable technology is only going to continue to evolve. We are already seeing this with new Machine to Machine (M2M) and Internet of Things (IoT) technologies.
The market is flooded with fitness bands, smart watches and other wearable devices capable of collecting, sending and processing data over mobile applications. Many of the leading service providers are now working to integrate wearable technology with their existing M2M offerings, targeting both the consumer and the enterprise.
In fact, SNS Research expects M2M and wearable devices will help IoT service providers pocket as much as $231 Billion in service revenue by the end of 2020. In the meantime, if you’d like to help your company start enjoying the many benefits of pushing the technological envelope, our may be just the boost your business has been looking for.
Senior Mobile Strategist & Digital Transformation Leader at Propelics
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