How a Modern Contact Center Improves The Customer Experience (CX)

A contact center provides a more effective and efficient way to improve customer experience through intuitive, cloud-based tools that enable real-time message adjustments. These cloud-based tools handle voice and text-based interactions. In addition, they can leverage social channels and SMS via intelligent virtual assistants. With these processes, customers can hold productive conversations with a voice bot.

Most customer interactions conducted with businesses today are entirely digital. According to Forbes, “twice as many consumers were willing to engage with chatbots because they were ‘very helpful.’” And Salesforce says, “69% of consumers prefer to use chatbots because they deliver quick answers to simple questions.” Omnichannel solutions tie into virtually every aspect of consumers’ communication preferences. These applications interact with all text and voice-based channels (e.g., phone, email, chat, SMS, WhatsApp, Facebook, Twitter, and other social media) and bring the conversations into a single platform to promote greater customer satisfaction levels by analyzing all the data.

To read the full article, visit CustomerThink.com.