As a mobile strategist and solutions architect I have worked with many organizations on their mobile initiatives over the last decade. One of the most persistent mistakes we still see is companies who fail to focus on usability and continue to mobile apps as if they were desktop or web applications. In other words, the UI/UX incorporates a lot of graphics, animation, and complex workflows that require more text fields and manual data entry than is necessary, or desired.
Remember the old K.I.S.S. design principle (Keep it simple stupid) originally used by the U.S. Navy in 1960? The KISS principle states most systems work best if they are kept simple. Therefore, simplicity should always be a key design goal. Unnecessary complexity should be avoided.
Too many companies still think employee productivity, customer satisfaction or user experience is improved by simply porting desktop features and functions over to mobile devices. Or they believe a lot of cool animations and graphics means a better app for consumers. This couldn’t be further from the truth.
Stop and think about the mobile apps or websites you use most. Why do you use them? Now think about the ones you have deleted or stopped using. Again, ask yourself why.
The most popular apps are those that are easy to use and allow users to quickly access the information or service they need at that moment. This may sound obvious, but I wouldn’t be writing this blog if all our clients were already delivering great mobile user experiences. Also, I’d be out of a job.
As we enter the new year, here are some prescriptions for ensuring you deliver great mobile experiences.
The bottom line is that mobile will continue to grow, playing an ever-larger role in our professional and personal lives. In an age in which more and more of your competitors are starting to build (or continuing to expand) their mobile portfolios, applications that are poorly designed and difficult to use will appear ever more amateurish and out of step.
To ensure you deliver great mobile experiences, leverage the right tools, and produce consistent, effective and usable mobile solutions, check out our Mobile UI/UX Design Kickstart. Then give Propelics a call.
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