— A Look at Datameer’s Multi-Channel Marketing Analytics Application
As a pioneer in big data analytics, Datameer just released[i]the first pre-packaged application, Multi-Channel Marketing Analytics App, making big data analytics easier for marketing executives. This new application is a premium add-on that can be easily added onto the Datameer existing platform. Datameer app marketplace already offers various add-on applications, both free and paid, with pre-packaged analytics for various big data analysis. Multi-Channel Marketing Analytics App is Datameer’s first release of its planned series enterprise grade applications that target various vertical areas of the enterprise needs – this time, the needs of a marketing executive.
le, data for trade shows, webinars, websites, online advertising, and traditional ad placements do not reside in the same source system. Those data cannot typically be easily integrated and are not ready for consumption together to provide a complete picture. Datameer’s Multi-Channel Marketing Analytics App uses many pre-built connectors (see figure 1 below) that can easily inject data from different sources–almost like opening multiple spreadsheets. Leveraging Datameer’s dimension-free modeling, all useful data can be quickly mashed up for a complete analysis.
- New customer paths
- Paths that failed to turn potential customers into customers
- Paths that produced customers within shortest time
- Paths that produced most value
- Conversion time for each marketing channel
- New customer acquisition projection with opportunities in the pipeline
bsp; Datameer’s Multi-Channel Marketing Analytics App provides an easier way to get that kind of insights for marketing executives to understand how their leads converted to customers, where their high quality leads come from, what assets have most influence on customer conversion…