Interesting article on the importance of maintaining a sense of humanity and managing your corporate culture in engaging your employees. That’s why at Anexinet, we make sure we always manage with empathy and conscious consideration. We know culture really can’t be “created”, just fostered.
Being Human Creates Higher Returns
by JAY DERAGON on 10/29/2013
It seems odd to think that business leaders are just now recognizing that their business results have a direct correlation to the organizations ability to think, act, speak and feel in human terms. Yet instead of measuring the organizations human abilities leaders still focus on measuring, thinking and chasing outcomes in financial terms.
Consider what business has done as a result of social technology. For most instead of looking at the enhanced human dynamics created with the technology they have merely made it a tool to extend marketing efforts. Instead of using the technology to enrich their company’s culture they have restricted the use of it at work. Instead of using it to enable more human engagement they have written rules of engagement which basically say “we don’t trust you”. Instead of using it to enable people to “get involved in the business” they tell people what to do and how to do it as if the people had no valuable input about how to do anything better.
It is no wonder corporations have lost credibility with people. Just maybe it is because they are acting anything but human. Continue reading…….