Business, like life, is a series of successes and failures. Hopefully of course we have more successes than failures. However, most of the systems that we created over the past several decades are really designed around a rather ideal set of circumstances – how we would like and expect things to unfold. But since the world isn’t quite so nice and neat as we’d like, we need to change how we operate and as a result we need to enhance the platforms we use to run the business.
Accelerating this trend is the ever-rising customer expectations, sometimes referred to as the Amazon effect. We are no longer content to get just free shipping, if it doesn’t arrive in 2 days, we get annoyed. We want immediate gratification. This is just the simplest example, but one that we can probably all relate to.
With mobile technologies, the cloud, the Internet of Things, customers, employees, partners all expect us to react to their desires and challenges in near real time. And for many, this is the crux of our Digital Transformation efforts – how can we re-design, re-platform, re-engineer business processes to be more reactive to internal and external events?
Read the full article at vmblog.com
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Glenn Gruber
Mobile leader, speaker, blogger
Glenn Gruber is a Sr. Mobile Strategist at Propelics. He leads enterprise mobile strategy engagements to help companies determine the best way to integrate mobile into their business -- both from a consumer-facing perspective, but also how to leverage mobile to empower employees to be more productive and improve service delivery through the intelligent use of mobile devices and contextual intelligence. Glenn has helped a wide range of enterprises on how to leverage mobile within their business including Bank of Montreal, Dubai Airports, Carnival Cruise Line and Merck. He is a leading voice in the travel sector as a contributing Node to Tnooz where he writes about how mobile and other emerging technologies are impacting the travel sector and a frequent speaker at industry events.
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