Let’s face it, we are swimming in data all around us that’s locked away in data silos. Whether it’s sales, marketing, customer, or external data, enterprise legacy systems make it difficult for business users to bring data together so we can innovate, drive revenue, create operational efficiencies, and provide exceptional customer experiences. To some degree you’re probably flying blind without a holistic view of what’s happening within the business.
But don’t let legacy technology be an excuse for not becoming a data-driven company, constraining your ability to compete in the marketplace and inevitably opening the window to potential market disruption. Here are 3 steps that will help your company become more customer-centric and use data to drive decision-making:
Anexinet is a leading professional consulting and services company, providing a broad range of services and solutions around digital disruption, analytics (and big data), and hybrid and private cloud strategies. Anexinet brings insight into how technology will impact how business decisions will be made and how our clients interact with their customers in the future.
Mark Langsfeld is an expert in advanced analytics and practice leader at Anexinet who’s expertise spans the Life Sciences, Financial Services, Media, CPG and Food industries. Mark recently received “Innovator of the Year” from Smart CEO-Marcum, which honors Philadelphia’s most innovative companies for his work in this field.
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