Market Research teams are increasingly using posts made on social media about their brand, their competitors, and their market to gain timely, fresh insights. But why turn to this unstructured, large, dataset when there are already so many in their tool belt? The reasons are simple
Whereas most other sources of traditional data prompt consumers’ responses and are vulnerable to response bias, social data is unguided and peer-to-peer. This means conversations can occur here that would never arise in an interview room. This also affords researchers privy into the authentic language consumers use to communicate with each other, unbiased by the presense of outsiders.
Social data is available in real-time, which shortens the research cycle from many months to just a few weeks. As a result, insights are relevant and up-to-date with the very latest trends and discussion. This allows researchers to get from inquiry to insight, to taking action faster than ever before.Social Media conversations are public.
While the conversations had inside of an interview room are private, the ones happening on social media are extraordinarily public. Opinions and (mis)information shared online have the potential to reach far beyond one’s close circle of friends and impact purchasing behavior of complete strangers. Understanding what is being said about your brand, competitors, and your industry in general online is critical.
Even understanding this, there remain some common misconceptions about social media data that could hold some teams back from taking advantage of it. Here are the three most common misconceptions that get in the way:
Social media provides brands access to real-time insights that capture, validate, and interpret the conversations key customers are having online, to optimize marketing strategies and help accelerate brand usage. To learn more about how social media analytics can help your team, head to our website.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.